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Featured Clients

North American Organic Brewers Festival 2010 - 2012 The first, and best Organic Brewers festival in North America

Lately I'm reading a lot about Content, and ways to build web site CMS and architecture to support web site data and make it searchable and accessible to a wider audience. There are a variety of sources, but the main things here come from the book Content Everywhere by Sara Wachter-Boettcher. She is a content wrangler, and does a great job outlining the problems that crop up when the CMS creation process is disconnected from the site editing and updating process.

Some times the 'old school' HTML navigation tricks work very well. I needed this one as a quick index key to a beer list, and I thought it would be nice for others as well.

Conversation Marketing isn't yet a real marketing term, I was reading a faulty analysis of Social Media tools, and somehow conversion marketing became Conversation Marketing in my head. Conversation marketing, is a neat idea. The idea that you pull together people who are naturally interested in similar ideas,working in similar areas or with other points of shared communication, and they talk to each other about what they are doing.

Some tips:

- Pick a username/online name that you can love, and stick to it. :-) then, just be yourself. There is no hiding your authentic personality, and no reason to hide it. Just relax and be yourself and your passions and interests will authentically com through.